When OH BOY! people contacted us in december 2011 they needed fresh ideas to their commercial collection and were looking for help to present their first fashion show in Fashion Rio. It was a big responsability, but we gained their trust by listening to their needs, respecting the brand's DNA and encouraging their fashion team to bring on their toughts and opinions to the brainstorming. We didn't walk in with any pre-conceived notion and formula that worked previously for us, but rather established a true ambience of collaboration and respect for each other's ideas and backgrounds.

 

Our work for them consisted in creative and artistic direction and mentorship, style coordination, headhunting, support for their fashion team and workshops for the sales team. The result pleased everyone and we did it for three consecutive seasons. 

OH, BOY!  SUMMER 2014  "GIPSY SKATE"
OH, BOY! SUMMER 2014 "GIPSY SKATE"
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OH, BOY!  SUMMER 2014  "GIPSY SKATE"
OH, BOY! SUMMER 2014 "GIPSY SKATE"
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OH, BOY!  SUMMER 2014  "GIPSY SKATE"
OH, BOY! SUMMER 2014 "GIPSY SKATE"
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OH, BOY!  SUMMER 2014  "GIPSY SKATE"
OH, BOY! SUMMER 2014 "GIPSY SKATE"
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OH, BOY!  SUMMER 2014  "GIPSY SKATE"
OH, BOY! SUMMER 2014 "GIPSY SKATE"
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PENAS
PENAS
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CAMUFLADO
CAMUFLADO
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PENASeCAMUFLADO
PENASeCAMUFLADO
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OH, BOY!  SUMMER 2014  "GIPSY SKATE"
OH, BOY! SUMMER 2014 "GIPSY SKATE"
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JeansTachas_1
JeansTachas_1
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Jeans_tachas2
Jeans_tachas2
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OH, BOY!  SUMMER 2014  "GIPSY SKATE"
OH, BOY! SUMMER 2014 "GIPSY SKATE"
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OH, BOY!  SUMMER 2014  "GIPSY SKATE"
OH, BOY! SUMMER 2014 "GIPSY SKATE"
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OH, BOY!  SUMMER 2014  "GIPSY SKATE"
OH, BOY! SUMMER 2014 "GIPSY SKATE"

SKETCH

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GISELE OHBOY VOGUE
GISELE OHBOY VOGUE
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OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
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MONT_18
MONT_18
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OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
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OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
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ACESS_BOO
ACESS_BOO
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MONT_20
MONT_20
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MONT_14
MONT_14
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OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
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OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
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BEXIGA
BEXIGA
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ESTAMP_1
ESTAMP_1
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ACESS_BEXIGA
ACESS_BEXIGA
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GOTAS
GOTAS
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OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
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OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
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OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
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ACESS_PINK
ACESS_PINK
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PINK_PB
PINK_PB
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ACESS2
ACESS2
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PANO_LENCO
PANO_LENCO
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OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"

PRINT

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OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
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CONZ
CONZ
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OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
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OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
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OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
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OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
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PB
PB
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MONT_16
MONT_16
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MONT_17
MONT_17
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ESTAMP_2
ESTAMP_2
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OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
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MONT_15
MONT_15
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OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
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ESTAMP_3
ESTAMP_3
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OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
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OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
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OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
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OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
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OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
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OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
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OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
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OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
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OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
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OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
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OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
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OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"

SKETCH

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OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
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OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
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OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
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OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"

INVITATION GIFT

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OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
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OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
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OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
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OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
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OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
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OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
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OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
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OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
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OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
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OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
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OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
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OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
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OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
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OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
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OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
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PAPOULA
PAPOULA
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OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
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OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
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LUREX
LUREX
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OHBOYbicicleta
OHBOYbicicleta
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Mont_13
Mont_13
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OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
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OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
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