When OH BOY! people contacted us in december 2011 they needed fresh ideas to their commercial collection and were looking for help to present their first fashion show in Fashion Rio. It was a big responsability, but we gained their trust by listening to their needs, respecting the brand's DNA and encouraging their fashion team to bring on their toughts and opinions to the brainstorming. We didn't walk in with any pre-conceived notion and formula that worked previously for us, but rather established a true ambience of collaboration and respect for each other's ideas and backgrounds.
Our work for them consisted in creative and artistic direction and mentorship, style coordination, headhunting, support for their fashion team and workshops for the sales team. The result pleased everyone and we did it for three consecutive seasons.