When OH BOY! people contacted us in december 2011 they needed fresh ideas to their commercial collection and were looking for help to present their first fashion show in Fashion Rio. It was a big responsability, but we gained their trust by listening to their needs, respecting the brand's DNA and encouraging their fashion team to bring on their toughts and opinions to the brainstorming. We didn't walk in with any pre-conceived notion and formula that worked previously for us, but rather established a true ambience of collaboration and respect for each other's ideas and backgrounds.

 

Our work for them consisted in creative and artistic direction and mentorship, style coordination, headhunting, support for their fashion team and workshops for the sales team. The result pleased everyone and we did it for three consecutive seasons. 

OH, BOY!  SUMMER 2014  "GIPSY SKATE"
OH, BOY! SUMMER 2014 "GIPSY SKATE"
OH, BOY!  SUMMER 2014  "GIPSY SKATE"
OH, BOY! SUMMER 2014 "GIPSY SKATE"
OH, BOY!  SUMMER 2014  "GIPSY SKATE"
OH, BOY! SUMMER 2014 "GIPSY SKATE"
OH, BOY!  SUMMER 2014  "GIPSY SKATE"
OH, BOY! SUMMER 2014 "GIPSY SKATE"
OH, BOY!  SUMMER 2014  "GIPSY SKATE"
OH, BOY! SUMMER 2014 "GIPSY SKATE"
PENAS
PENAS
CAMUFLADO
CAMUFLADO
PENASeCAMUFLADO
PENASeCAMUFLADO
OH, BOY!  SUMMER 2014  "GIPSY SKATE"
OH, BOY! SUMMER 2014 "GIPSY SKATE"
JeansTachas_1
JeansTachas_1
Jeans_tachas2
Jeans_tachas2
OH, BOY!  SUMMER 2014  "GIPSY SKATE"
OH, BOY! SUMMER 2014 "GIPSY SKATE"
OH, BOY!  SUMMER 2014  "GIPSY SKATE"
OH, BOY! SUMMER 2014 "GIPSY SKATE"
OH, BOY!  SUMMER 2014  "GIPSY SKATE"
OH, BOY! SUMMER 2014 "GIPSY SKATE"

SKETCH

GISELE OHBOY VOGUE
GISELE OHBOY VOGUE
OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
MONT_18
MONT_18
OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
ACESS_BOO
ACESS_BOO
MONT_20
MONT_20
MONT_14
MONT_14
OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
BEXIGA
BEXIGA
ESTAMP_1
ESTAMP_1
ACESS_BEXIGA
ACESS_BEXIGA
GOTAS
GOTAS
OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
ACESS_PINK
ACESS_PINK
PINK_PB
PINK_PB
ACESS2
ACESS2
PANO_LENCO
PANO_LENCO
OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"

PRINT

OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
CONZ
CONZ
OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
PB
PB
MONT_16
MONT_16
MONT_17
MONT_17
ESTAMP_2
ESTAMP_2
OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
MONT_15
MONT_15
OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
ESTAMP_3
ESTAMP_3
OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"

SKETCH

OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"

INVITATION GIFT

OH BOY SUMMER 2013 "ORIENT"
OH BOY SUMMER 2013 "ORIENT"
OH, BOY!    WINTER 2013   "PETS"
OH, BOY! WINTER 2013 "PETS"
OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
PAPOULA
PAPOULA
OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
LUREX
LUREX
OHBOYbicicleta
OHBOYbicicleta
Mont_13
Mont_13
OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"
OH, BOY!   WINTER 2012  "BELLE VIE"
OH, BOY! WINTER 2012 "BELLE VIE"